Amstel® Light Turns Wall Street Into a "Bier" Market

Amstel Light treated Wall Street to a "bier" on Thursday, May 26th with The Reformed Broker blogger, Joshua Brown, ringing the "opening bell" to kick off the festivities. (PRNewsFoto/Amstel Light, Talisman Brolin)

WHITE PLAINS, N.Y., May 27, 2011 /PRNewswire/ -- Before heading into the Memorial Day Weekend, Amstel Light, a leading imported light beer from Amsterdam, yesterday turned Wall Street into a "bier" market as it treated Financial District consumers to a light, full-flavored, ice cold beer. With the old stock market adage "Sell in May and Go Away" still alive and well on Wall Street, traders and visitors to New York City's Stone Street helped Amstel Light kick off the unofficial start of summer.

Participating accounts included popular Stone Street staples, Ulysses', Stone Street Tavern, Beckett's Bar and Grill, and The Dubliner, where patrons hung up their trading vest, loosened their ties and got to enjoy a refreshing post-work light beer with full beer taste and some good pre-Memorial Day fun. Not only did adult attendees get to enjoy Amstel Light with friends at the event but they were also encouraged to share the occasion with their Facebook friends by taking and posting photos in front of the Amstel Light beer bike.